UX Copywriting for MPB
Overview
Prior to MPB launching its 5 year long rebuild of the platform, I performed this extensive review to bring congruency and UX Copywriting best practices to the platform.
UX Copy and Ev
UX Copywriting that started off as somewhat of a side-interest of mine that I self-developed through online research and local content creation conferences I was going to. Having worked alongside some genius copywriters, I know content is king. In conjunction with design, it builds mental models in the mind to help make new concepts and interfaces more intuitive.
How
With multiple chief-level stakeholders for this project, time was key. A quick, intuitive method for review was needed.
To ensure I was user-centric, I went through each journey manually, mapping out each piece of copy into a custom Notion database that was organised in a sitemap format.
Prior to this, I was aware of no sitemap existing, this later became the foundation for the Customer Journey Map and Service Blueprint I built.
Role:
UX Copywriter
Tools:
- Notion
- Jira
Problem
- The tone of voice was B2B, inconsistent and without personality.
- Microcopy was generic and misleading.
- Jargon developer terms hadn't been replaced.
UX Research
To ensure I was user-centric, I went through each journey manually, mapping out each piece of copy into a custom Notion database that was organised in a sitemap format.
Round 2 - In-person User testing:
Following in-person user testing I conducted on the platform, I gained some new insights on copy.
With the success of round 1, the key stakeholders were happy with me making the copy implementations straight to JIRA tickets.
Design
Development
I wrote these up into Jira tickets, and these were updates were added and QAed within a single sprint.
